Travel Trade

be part of london's most popular tour!

Welcome to The Original Tour, London’s Premier Sightseeing product. For nearly 60 years we have been proud to be THE London sightseeing specialists and we would be delighted to give all of your guests the best possible welcome to this spectacular city.

about us

Original Tour Staff

The Original Tour welcomes Travel Trade partners offering highly competitive commission rates allowing you to receive valuable extra revenue. On joining the Original Tour network, you are provided with a dedicated account manager, full training & promotional support, and a choice of flexible ticketing solutions including:

Purchase our pre-printed vouchers in advance - numbered & barcoded for your security
Produce your own vouchers -
issue vouchers from your own ticketing system
Web affiliate programme -
earn easy money from your website with our online booking kiosk.

No pre-booking is required. Customers simply exchange

their voucher with our staff on the day of travel.

why choose us?

Established in 1951 the world famous Original London

Sightseeing Tour was the first sightseeing tour in London, if not the world! Owned by Arriva plc, one of the UK's top 200 companies, there are many reasons to choose to work with The Original Tour. Find out more

a new face

Natascha Crump, Head of Commercial Development

I am delighted to announce that Natascha Crump will be joining The Original Tour in the role of Head of Commercial Development. This exciting appointment will enable us to continue to meet and exceed all our customers’ needs and expectations, whilst ensuring that we further develop and grow our businesses in the most effective manner possible.

Natascha joins us with a wealth of experience, having worked as both a Senior Manager and Director for the Merlin Entertainments Group which can boast some of the UK’s leading brands and visitor attractions, including Madame Tussauds, the London Eye, Alton Towers, SEA LIFE and many more.

In 2008 Natascha established her own successful independent consultancy firm, specialising in strategic marketing, trade sales, and business development to the leisure, travel and tourism market.